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Your MarTech is Not What You Think
Any marketing plan’s overarching concept remains to expand customer participation at every touchpoint. Discovering the value of a consumer over time is a proven approach to achieving marketing success. In…
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Hit on Customers’ Dopamine to Create Digital Experience More Personalized
Better customer retention and higher levels of consumer engagement can be attributed to personalization. Businesses may take advantage of consumers’ increasing desire for one-of-a-kind experiences by first mastering the underlying…
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Featured in SiliconIndia Cover: A Recognition of Leadership and Global Contribution
In its February 2023 edition, SiliconIndia Magazine spotlighted influential leaders shaping industries across the globe, and it was an honor to be featured among professionals driving meaningful transformation. The issue highlighted individuals…
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Chosen as Top CX Influencer by CXM Community
CXMStars Top CX Influencer 2023 is an yearly contest conducted by CXM.co.uk to recognize and honor top 24 influencers and rank them by their activities, presence in community, and contributions…
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Featured on Silicon India Magazine with the Cover Story
Featured on SiliconIndia Magazine cover. Key points during my conversation:The upcoming leaders should remain aware of VUCA (volatility, uncertainty, complexity, and ambiguity). In the past few years, the market dynamics are…
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Nominated at CXMStars™ 2023 – Top CX Influencer by CXMagazine UK
This is super feeling to be nominated among Top CX Influencers by 2023 CXMStars™! Below you can find all of the 2023 nominees that are up for this competition. Ana…
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Are You Measuring Your Martech Correctly? Really?
The goal of composable digital experience platforms (DXPs) is to unify the customer and employee digital technology experiences that lead to impact. “The marketing technology budget in the United States…
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My Composable DXP article is picked up among top 10 of 2022
With 2022 coming to a close, its that time of the year where we look back at the digital experiences stories that resonated the most with our audience. The digital…
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Are pseudo metrics taking over and driving CX strategies?
Tying metrics to system strategy is a loophole in your organisational architecture. The perils of blindly using it can result not only in unaligned digital experiences, but also damage your…
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Cracking Tomorrow’s CX Code – A Research Study
Real-time customer intelligence for exceptional experience. It’s no secret that the last few years have upended the way customers want to interact with companies. Digital engagement has led to higher…
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Silence of the Customer is louder than Voice of the Customer
Amid the growing dialogues about digital experience, your customer data has the power to make or break your business. But what happens when your customer goes silent on the data?…
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Your CX Design Is Not Working. Are You Doing It Right?
What does it take to adopt a well-defined CX design structure? Listening to customers is a good start. “Great customer experience design (CX Design) is about injecting purpose and empathy…
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